Changes in the environment: Patient Intelligence

There was a time that innovative pharmaceutical companies could rely on their R & D, their filled pipeline with promising compounds, their sales force and marketing machine.
At this time companies in the healthcare area are facing intense and fast changes in global and local markets, R & D and technology, as well as in the social, environmental and legal context in which they are obliged to operate.
In this challenging environment they need to recognize changes and act cohesively within a group or network in order to respond determinedly to market power shifts, strengthen their competitive edge and meet the needs of a wide group of stakeholders.

A strategy is as strong as its foundation. Managers need to understand the key-driving forces that affect their performance. In this rapidly changing environment they have to contend with the power of consumers, with regulatory authorities, novel opportunities in information technology and respond to competition.

The role of the patient

The patient plays an increasingly influential role in the process of prescribing drugs. The Internet has, of course, played a major role in shifting the balance of power in the doctor-patient relationship. The doctor is no longer the oracle. People are becoming more interested in lifestyle, in drugs, and they know where to access the information. There is an increasing consumer awareness of drugs. This eventually will lead to a shift towards lifestyle products that patients will pay for themselves.

The organisations in the healthcare environment need to understand the emotional side of their drugs or the indications they are working with. So while pharmaceutical research has traditionally been very clinically focused, it is becoming more like research that you would do traditionally in Fast Moving Consumer Goods.

Van Dongen Research Ltd -- Patient Intelligence

Van Dongen Research Ltd is a research company, introducing the concept of ‘Patient Intelligence’ into the pharmaceutical environment. By providing Internet feedback for all parties involved in the health care environment strategies will be based on a strong foundation. Contact us to get a concrete idea on what Patient Intelligence can do for your company or organisation.